Competition & Advertising Law

Advertising is competition, and competition has rules. Advertising is therefore subject to a wide range of legal requirements. Whether advertising on the Internet, in web stores and on social media, telephone advertising, advertising with sweepstakes, the use of labels or advertising with test results – almost anything is possible if you know how to do it correctly. Industry-specific provisions also need to be observed: for example, in the advertising of medicines or the labeling of food, cosmetics and textiles.

Our work in competition and advertising law 

In general terms and conditions, pricing, advertising in the press, on TV, and on the Internet, truth, transparency, and above all, undistorted competition must be ensured for the benefit of consumers and other market participants. This is monitored by competitors and associations in Germany, which are entitled to fight competitive violations by market participants in court.

The steps that may be taken in Germany are legendary: Unless an appropriate out-of-court solution is found in time, preliminary injunctions may be issued within just a few hours. These will obligate competitors to immediately cease the relevant advertising and to recall products, where applicable. More extensive injunctions for information and damages will lead to quick backfiring of careless statements about competitors or about own or third-party products.

We develop individual strategies jointly with our clients to protect you from the consequences of such infringements of competition or advertising law. Using our extensive expertise, we will quickly put an end to any unfair advertising by your competitors. We also collaborate with 60 specialized and well-established law firms worldwide in the Global Advertising Lawyers Alliance (GALA) to competently assist you on international markets.

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IP, Media & Technology